🔗 Share this article

Although the legendary New York nightclub Studio 54 closed almost four decades ago, its distinct fashion influence remains powerful.

This season, the focus isn't on see-through bodysuits but on the plush, shaggy coats and wraps favored by celebrities and club-goers as well.

With the holiday social calendar approaching, the signature Studio 54 coat is enjoying a major comeback.

Retail Statistics Reflects the Popularity

Among the hottest items from a recent collaboration between a major retailer and a designer brand is a cropped, off-white, long-haired jacket with oversized lapels.

At a leading retailer, online queries for brown fake fur coats have jumped almost 200% year on year.

The demand for secondhand plush finds is also rising, with queries for synthetic fur growing by 257% in the past six months on a major secondhand website.

"This is a one and done coat," notes a senior fashion editor, adding that it serves as the main piece of an ensemble.

The editor prefers to wear her own colossal shaggy version with hipster jeans or leggings and micro shorts.

Screen Fashion Echoes the Trend

This aesthetic is showcased in a new Netflix romantic comedy series, where a sister sports a caramel furry jacket to a informal dinner.

When challenged about her daring outfit, the character responds, "It's what you said to look fancy. That's style!"

Emergence of the "Glamorous" Aesthetic

This look aligns with what a U.S. style analyst is calling "boom boom."

Rooted in the glamour and opulence of the 1980s New York, this aesthetic brings to mind wads of cash, champagne, smoking, short skirts, loose morals and, naturally, fur.

Similar to that time, the trend is set against a volatile economy.

This style is all about embodying the lifestyle you dream of rather than the one you have to endure.

Contemporary Materials and Playful Opulence

Whereas animal fur was everywhere during Studio 54's peak, current versions are primarily made from lambskin—a byproduct of the meat industry—or synthetic materials like acrylic.

The trend represents a tongue-in-cheek luxury—as if a famous Muppet has taken over with exaggerated proportions and surprising colors.

Star Endorsement and Exclusive Drops

A London creator was an pioneer of this movement. Her fluffy coats with poodle-like proportions have been sported by top pop stars.

Because of strong demand, these coats are now only sold in exclusive drops. An upcoming release includes a rose and charcoal version similar to a large pom-pom, as well as animal and tiger-print options with dramatic fluffy frou-frou.

"If you can only purchase a single item, you don't want it to be a plain sweater or a pair of ordinary trousers, you want a standout piece," says a publication head.

The sentiment is shared by a fashion director at a major retailer, who calls it "an unexpected, fun touch" that avoids the need for a whole new ensemble.

Final Mood Booster

Ultimately, the shaggy coat can act as a great mood lifter.

"It won't cost a fortune," says the expert, "and it will make you feel glamorous when the world around you is pretty gloomy."